Campaign directions
A visual direction gives a campaign its central idea, typography and recurring graphic elements. Start with the message, audience and the channels where the series will appear.
Social media visual design
Design scope
Social media visual design for clear messages across square, story and campaign formats.
Format adaptations
Square posts, portrait graphics and tall stories need deliberate composition. Adaptation should preserve the hierarchy and keep important content within the usable area of each format.
Reusable visual kits
A small graphic kit can establish title styles, colour combinations, image treatments and sample layouts. The aim is coherence across a series while leaving room for different messages.
Bring the core message, existing brand material and the formats you need. Copy approval, usage rights and any advertising requirements should be clear before production.