Priscilla Marie Perez

Independent concept study / Fictional brief

Citrus Club

A fictional weekend-market campaign, expressed through bright shapes and simple type.

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A fictional weekend-market campaign, expressed through bright shapes and simple type.
Original independent concept study · Fictional brief

The brief

Develop a single promotional composition for an imagined citrus-themed weekend market, with a message readable at a glance.

Visual decisions

A large yellow circle and a dark green leaf-like shape sit above the cream headline on a vermilion field. Dark brown labels and a dividing rule organise the supporting text in the one displayed landscape-format graphic.

Application and scope

The market name and campaign wording are fictional concept content. No actual market, organiser or marketing result is claimed. Square-post or tall-story versions would be possible further adaptations; those additional layouts are not displayed here.

For a real project, the final source material, deliverable formats, review responsibilities and usage rights would be defined in the brief. The visible study shows one bounded visual direction rather than a promise of commercial performance.

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